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Slow fashion - What is it?

Posted on December 04 2020

Slow Fashion - sustainable textile, ethical fashion, ethical clothes, seamstress sewing, tailor looking at the camera, smiling

2020’s has been a year of change, much due to the COVID-19 pandemic sweeping across the world. Spending more time at home, some of us had more time to think about our own lifestyles. How best can we efficiently spend our dollars to shop for quality and durability, and better yet, how can the items we buy contribute to a healthier earth?


1. When it comes to environmental impacts, it’s unknown to many that the clothing and fashion industry is the second largest consumer industry of water, with textile dyeing also being the second largest polluter of water.

2. When it boils down to us as the consumers, overly chemical treated materials interfere with the durability of our clothes. So let’s cut to the chase and talk about the win-win in slow fashion, and lose-lose with fast fashion. 


Apricot and beige clothes hanging on rack with nice background

Fast Fashion, what is it?

The primary goal of fast fashion is to design and manufacture quickly, and inexpensively. With fast fashion being the trend these days, more and more, we see excessive textile production and more ‘mainstream’ clothing options, meaning less original designs.

While cheaper manufactured items allow consumers to buy current clothing styles at a lower price, the inexplicable side effect of this is that most people end up purchasing far more than they need. At the end of the day, if the clothes aren’t worn out (which they quickly will), many people end up either giving away their clothes, or even worse, throwing them in the trash where it’ll eventually add to the ever growing landfills.


The social impact of fast fashion is something noteworthy as well. With cheap quick apparel being in demand, rapid production means that sales and profits supersede human welfare, especially true in developing countries where young women, and sometimes even children are put to work in unsafe working conditions.


Slow Fashion – Be ethical and sustainable

What can you do?

1. Buy Quality!

Consider buying quality over quantity so that the product lifespan lasts even if it is donated or passed on. Buying fast fashion may seem like you are getting your bang for your buck with how you fill up your closet, but these can quickly wear out after repeated washing. In the long run, it pays to be selective with the quality of your clothes, which stay relevant in your life for longer.


2. Consider clothes with character, that surpass trends

Apricot and beige clothes hanging on rack with nice background

With quality being said, it is also important that we consider the longevity of the clothes we buy based on the styles they are. Choose timeless designs that will surpass trends, products with their own character that you can continue to express yourself in with the test of time. Take it another step further, buy clothes that can physically grow. E.g. Kids pants with adjustable elastic waistbands so it can physically grow with your young ones.


3. Choose organic or natural fabrics

Choose lower impact fibres, or materials made organically that reduce the exposure of chemical pesticides that have both environmental and social impacts on the farmers involved.

Want to learn more about some environmentally friendly brands or the materials themselves? Check out our blogs ‘6 Fashionable Eco-Friendly Brands’ and ‘4 Facts About Organic & Eco-Friendly Fabrics’.

We've got a whole collection of quality items best suited for this winter, including hoodies, pants, shoes and more. Check them out today

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