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Designers | Jeune Premier


Out with the boring old-fashioned super heavy schoolbags, it’s Back To School time with Jeune Premier. This Belgium-based brand created in 2012 turns your traditional bag into a fun and fashionable bag inspired by the 80s.

The brand’s standard models excel in their colorful attractive kid-friendly designs and are crafted from high-quality technical materials making them sturdy and at the same time “feather-light,” resulting in unique comfort. They are just the ultimate compromise between a parent’s wish and a child’s fantasy.

Jeune Premier’s kids collection is available at AUX PAYS DES CHOUCHOUS online store