Little Goodall was created by artist and designer Molly Goodall in the fall of 2010. A stay at home mother at the time, Goodall was frustrated when her two year old son refused to wear the hoods on his coats. Searching for a creative solution, she designed and made the original Ferocious Felt Lion coat to inspire him to put his hood up in the cold. Friends commented, orders were placed, and Little Goodall was born! Molly is also the author of the creative sewing book Wild Things to Sew and Wear, published in the fall of 2014.
Molly holds a BFA in Fashion Design from Parsons the New School for Design and has a background in childrenswear, toy design, and fine art. Little Goodall is a family owned business and the line is lovingly made by hand in North Texas.